Employee engagement in ESG and what comes after GivingTuesday, in Deed's monthly newsletter on the future of responsible business. 
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đź’ˇ ONE GREAT IDEA

 

Ask the leader of any nonprofit about their experience with funders, and they’ll tell you about a time when they had to contort their vision to fit a particular funder’s priorities. These stories are not anomalies—they are the norm...[Changing] systems and practices that have been in place for generations is hard. But it is never too late to take steps toward a more equitable approach to giving.

 

Nonprofit leaders Makeeba McCreary from New Commonwealth Racial Equity and Social Justice Fund and Bob Giannino from United Way Of Massachusetts Bay

 

(WBUR)

Monthly views on the future of responsible business

NOVEMBER 2023 

Hi there,

GivingTuesday is over. Now what? 

 

Giving Season is about supporting nonprofits. But this year, we’re also thinking about the social impact managers, the corporate citizenship leads, the heads of diversity and inclusion, the ESG managers, the ERG leaders, the human resources professionals—all the people whose hard work has transformed GivingTuesday from a great idea into an enduring movement.

 

These folks know that GivingTuesday is just the beginning of the very busy—and very wonderful—giving season. And in 2023, nonprofit staff and corporate social impact managers are on the same page: With so many important and deserving causes to support, we can’t afford to only think about charitable donations one day of the year. 

 

We have to constantly remind our employees of the tools available to them so that they can make doing good deeds a part of their everyday lives. And we have to lead by example by advocating for a strong sense of corporate purpose within our organizations to ensure that we are always meeting exceeding expectations for how companies can simultaneously serve all “Three P’s” of our mission-critical “Triple Bottom Line”—that’s people, planet, and, of course, profit. 

 

Happy Giving Season!

 

By the way, you can now browse the full Vantage archive on our website. 

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Much to think about

5 considerations for 2024 social impact calculation

Corporate sustainability is “too important to ax”  

One recent Bloomberg study of 500 professionals surveyed, 85 percent of investors say environmental, social, and corporate governance (ESG) leads to “better returns, resilient portfolios and enhanced fundamental analysis,” while roughly the same amount of C-suite executives say ESG helps them “shape a more robust corporate strategy.” But Tufts University professor Ken Pucker notes that conflating ESG as an investment strategy with efforts to curb carbon emissions and promote planetary welfare is not helpful. “[Neither] corporate sustainability nor ESG investing will deliver #market #outperformance nor do they allocate capital to the growing gap needed to assure a climate transition.” Read the article and Pucker’s commentary.  

 

Set 2024 social impact goals by studying 2023 data

In the past three to five years, enterprise companies' stakeholders have significantly raised their expectations for corporate social impact, and most legacy technology solutions simply haven't been keeping up. To show you’re ahead of the curve in 2024, your program and your software needs to be in harmony on several crucial points. There are five things you must consider when calculating your social impact in 2024. Read why.   

 

How “ESG” came to mean everything and nothing

Confusion around what “ESG” does and does not refer to, from climate-driven investing to corporate purpose, has not slowed down the meteoric rise of ESG funds. From 2022 to 2026, ESG funds may manage as much as $33.9 trillion. For a thoughtful explanation of how we got here and where the social impact movement is going next, read Kristen Talman in the BBC.   

 

A short history of GivingTuesday

It may surprise you to learn that one of the most popular social media Did you know that GivingTuesday started at the 92nd Street YMCA in New York City? “It was a deliberate choice not to have intellectual property,” Rob Reich, a Stanford political philosopher and early GivingTuesday organizer, told Vox. “We had a website with a logo but it was not copyrighted. You could use the hashtag, you could do whatever you wanted with it. Everyone could put their own content into it, with the hope it could spread.” Learn the full story.  

 

What is a “stakeholder value statement”?

Is there a robust way to capture our companies’ relationship with the natural environment and their place in human society? Columbia Business School’s Shiva Rajgopal thinks so. From measuring natural capital—that’s “the economic value that natural assets provide to society—from fish stocks and forests to the quality of our shared air and water”—to the many ways that employees, suppliers, and consumers themselves bring value to a company, Rajgopal proposes a new way to speak to all our stakeholders. Check it out in Forbes. 

 

Five minutes with Kyndryl's Monoswita Saha

Monoswita Saha is the Global Employee Engagement Leader for CSR at Deed's incredible partner Kyndryl. Recently, Saha sat down with social impact professional network Nation Swell to talk about the launch of the new Kyndryl Foundation. "When we were weighing the decision to launch, it really came down to our commitment to power progress," Saha said, "a kind of progress that extends out to the communities where our employees live and work, allowing us to drive meaningful and systemic impact at scale." Read the full conversation. 

product spotlight

 Badges 

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Making an impact should be fun! With Deed’s new Badges, your employees can show off their good deeds and inspire healthy competition with their peers. 

 

Your employees can earn badges for a wide range of good deeds performed on our platform, including donations, volunteering, Actions, and more. Once a badge is earned, the employee will be notified by email. From there, they can view their badges to their Deed profile and even share their achievements as special certifications on LinkedIn.

Ready to gamify social impact? 

Join the community

Get involved

PR_Giving Season Toolkit_2023

GivingTuesday may be over, but the 2023 Giving Season has only just begun. Our toolkit has everything you need to engage your employees in volunteering, fundraisers, and more.

Claim your toolkit

Thank you for reading Vantage. We want this monthly newsletter to be of real value to everyone working to make a real social impact. If there’s a topic you’d like to learn more about, or if there’s someone pushing the conversation forward whose work deserves more attention, we’d love to hear about it. Drop us a note: vantage [@] joindeed [dot] com. 

 

Forwarded this newsletter by a friend or colleague? Subscribe to Vantage so you never miss our monthly roundup and commentary on industry news, product updates, and giving & volunteer opportunities. See you in December. 

 

Browse the Vantage archive on our website.

 

Looking forward,

 

Team Deed

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